I just saw this ad on TV and was so confused I had to do a little digging. Apparently it's the first part of a new Absolut Vodka promotional campaign called "In An Absolut World" which will focus on the bold and creative ideas of celebs. I thought this first installment was just plain confusing. For more Kanye-related "Absolut World" check out www.bekanyenow.com. Do you think such a bizarre campaign is going to sell more vodka?