Where did rock n' roll go?

There is a new viral marketing campaign out there and it is begging the question "WHERE DID ROCK N' ROLL GO". Normally I'm not one to help spread the word of something I know nothing about but I can't stop listening to the battle cry that is the sample song. If you have some free time check it out at the aptly named http://www.wheredidrocknrollgo.com/ keep faith.